This article focuses on the development and expanded importance placed by the European Union and its trading partners on Geographical Indications. As a result of this importance, and the related inclusion as a competent of international trade, this article seeks to assess how the European Union has included ever-higher levels of protection to Geographical Indications within its trade agenda. The article further addresses how the European Union wields the competence to act in this field but also how this is balanced against the related human rights concerns which may be at risk as a result of this increased level of protection. This article offers some guidance for future development in the area, as the European Union is currently engaged in a number of similar agreements at the global stage, in which is it ever more becoming the dominant player.