This survey is an update of a previous survey conducted in 2014 on regional brands in AREPO member regions (Regional Brands Survey). In this study, AREPO moved from regional brands to territorial brands. Indeed, several brands have as geographical framework an administrative or historical entity different from the region: departments in [...]
This survey is an update of a previous survey conducted in 2014 on regional brands in AREPO member regions (Regional Brands Survey). In this study, AREPO moved from regional brands to territorial brands. Indeed, several brands have as geographical framework an administrative or historical entity different from the region: departments in France, provinces in Spain, etc. There are even brands of “historic” territorial zones that do not represent any administrative territory. This allows our study to include more brands, and thus to properly understand the risks of infringement or potential legal problems.
